About Us

.about Us

•who are we:
Musaffa Food Industries is a trademark of Al-Fajr Import Company, which is unique in providing a wide range of healthy food products with a new and different idea to satisfy the tastes of all its valued customers and ensure the arrival of a natural, healthy, innovative product to all its customers while maintaining the principles of sustainable development.
Our vision:
To make healthy food choices the first option that is easy to obtain for all its customers through innovative products that guarantee health, energy and proper nutrition while maintaining the achievement of sustainable development principles.
Our mission:
Providing an unlimited number of innovative, high-quality health food products by directing the largest proportion of our investments to increase our knowledge, experience and research to select the finest ingredients to create new ideas for healthy, safe and high-value products that rely primarily on the best of nature's goodness.
•Our story:
- The beginning was the integration between the wife’s passion for health products, especially bee honey, and the husband’s experience in the field of marketing and entrepreneurship, so that this integration was the seed for launching a specialized company for healthy natural products with a different marketing thought in the beginning of 2019 under the name Al-Fajr Company. The beginning was the interest in the field of bee honey production To begin the journey of diligent search between the apiaries of the Egyptian country, north and south, in search of the best and the best, to present our first production of 100% natural, high-quality bee honey under the brand "Mosafa" in October 2019, to start a new chapter of the story of a refinery in which the couple proved that they had chosen The most appropriate field to provide a real investment of benefit to the community, as the importance of bee honey emerged with the beginning of the Corona pandemic as one of the most important immune boosters with recommendations from major health entities, so that this family activity began to expand and determine its position within the Egyptian market by providing a distinctive high-quality product at very reasonable prices, and with the continuation of the pandemic and its repercussions Economic: Many commercial activities were subjected to some tremors, which negatively affected the company’s activity by the end of 2020, but the return came with a divine message. Hemma, and this is when the eldest daughter of this couple was exposed to health conditions that completely prevented her from eating manufactured sugars, whether glucose or lactose, to return the mother’s previous passion for products and healthy alternatives to conduct some research and discover that natural bee honey is the best and safest alternative for the daughter, and the journey of creating new products based on bee honey begins. As a healthy alternative, the couple’s passion for the honey production sector returned again, but this time by introducing a wide list of innovative natural health products to the Egyptian market, and by the middle of 2021 the company began planning to establish the first bee-friendly apiary and pasture in Egypt as part of their largest initiative, which bears the name of a filtered society, which is The largest project, which includes many important and useful initiatives and realizes the ideas and principles of sustainable development.